Private label sweetener manufacturer

Private label sweeteners: your brand, our factory

By José Riesco · Updated on

Create your own line of private label sweeteners with erythritol, stevia, monk fruit or date. We take care of the formula, packaging, European labelling and production at our plant in Tarragona.

  • 5base sweeteners
  • 5packaging formats
  • 100%made in Spain
Private label granulated sweetener on a red background
From formula to palletOne supplier for your sweetener brand.

Your brand on the shelf. No factory of your own.

In short

Put simply, private label sweeteners are white label sweeteners: they are made by a specialist manufacturer and sold under the brand of a supermarket, distributor, café or online store. At Edulcodiet we develop the formula, pack it with your design and deliver the product ready to sell.

The sugar aisle is not what it used to be. Consumers want alternatives with no added sugars that suit low-carb diets, and the retail chains and distributors that have their own sweetener brand are capturing that growth with higher margins than they get from selling third-party brands.

If you are looking for suppliers of private label sweeteners in Europe, this guide explains what you can sell under your brand, which format suits each channel, how the process works step by step and what labelling regulations require. We also answer the most searched questions about private label sweeteners.

01Benefits

Why launch your own sweetener brand

+%
Higher margin per unit

Without paying for someone else’s brand, your own line leaves more margin and lets you set the shelf price you want.

Exclusive product

Nobody else sells it. Your customers cannot compare prices at the store next door.

Zero investment

No plant, no machinery and no laboratory. We handle production.

Custom sweetener sachets with logo for the hospitality sectorSachets with your logo
Loyal customers

Anyone who tries your sweetener comes back to your channel for more.

Based in Europe

Production in Tarragona, short lead times and batch traceability.

02Format by channel

Where will you sell your private label sweetener?

Choose your channel and we will show you the product and packaging combination that works best in it.

Supermarket shelves with own-brand sweeteners
Supermarkets and retail chains
  • Product: Erythritol Plus as a sugar substitute, plus a premium product with stevia or monk fruit.
  • Format: zip-lock doypacks and jars.
  • Key point: a clear label and a price below the market leader.

Find out more about retail sweeteners under your own brand.

Coffee in a café with custom sweetener sachets
Cafés, hotels and restaurants
  • Product: erythritol and stevia blends that dissolve quickly in coffee.
  • Format: single-serve sachets and sticks with your logo.
  • Key point: your brand on every table.

Find out more about sweeteners for HORECA.

Own-brand sweetener doypacks for online sales
Online, keto and fitness brands
  • Product: erythritol, monk fruit and blends with no added sugars.
  • Format: designer doypacks, lightweight for shipping.
  • Key point: a product that fits your healthy range.

Ideal to combine with an exclusive formula.

Stevia leaves for a natural private label sweetener
Health food stores, herbalists and pharmacies
  • Product: stevia, monk fruit and date sugar.
  • Format: tubs and countertop jars.
  • Key point: natural ingredients and premium positioning.

Browse our range of wholesale sweeteners.

Baked goods made with bulk sweetener
Bakeries and the food industry
  • Product: blends suitable for baking, and bulk erythritol.
  • Format: 20 and 25 kg sacks and big bags.
  • Key point: a stable formula and consistent supply.

Find out more about custom formulas for the food industry and wholesale erythritol.

03Products

Sweeteners you can sell under your brand

We make our blends in Perafort (Tarragona) and distribute raw materials such as erythritol to complete your range. Swipe to see each product.

E+Everyday use
Erythritol Plus

Erythritol-based blend with a sweetness similar to sugar. The easiest product to sell to the mass market.

CoffeeBakingDoypack
AuGolden
Erythritol Gold

Golden version designed as an alternative to brown sugar in desserts and coffee.

DessertsCoffeeJar
DNatural
Date sweetener

Blend with date sugar for consumers looking for recognisable ingredients.

PastriesSmoothiesDoypack
StHigh intensity
Stevia

A lot of sweetness from a very small dose. Perfect for drinks, yogurts and sachets.

BeveragesPacketsSticks
MfPremium
Monk fruit

Blend with monk fruit extract for a premium, differentiated line.

PremiumKetoJar
Case studies

Private label sweetener brands we already manufacture

These are three private label brands we have developed and packed at our plant in Perafort. Each one starts from a different base and a format designed for its sales channel.

NutriCareCarton of stevia sweetener made as a private label for the NutriCare brand
Stevia sweetener in a carton

High-intensity stevia line in a carton for health food stores, pharmacies and supermarkets.

SteviaCarton
SweetLifeDoypack of brown sweetener with monk fruit made as a private label for the SweetLife brand
Brown sweetener with monk fruit

An alternative to brown sugar with monk fruit extract, in a doypack for the shelf.

Monk fruitDoypack
ZeroFitDoypack of natural date-based sweetener made as a private label for the ZeroFit brand
Natural date-based sweetener

A blend with date for shoppers looking for recognisable ingredients, in a doypack.

DateDoypack
04Process

How to create your sweetener brand in 6 steps

1
Briefing

You tell us your channel, your customer, your target retail price and your expected volume.

2
Formula and samples

An existing or exclusive formula. We send you samples to test with your team.

3
Packaging and design

We choose the format and material. Your designer works from our technical templates.

4
Label compliance

We check ingredients, the nutrition table, allergens and mandatory warnings.

5
Production

We manufacture and pack in Perafort, with quality control on every batch.

6
Delivery and replenishment

Pallets to your warehouse or distribution centre, with restocking planned around your sales rate.

05Comparison

Selling third-party brands or having your own brand

Manufacturer’s brand
  • Margin limited by the brand’s price
  • The same product as your competitors
  • No control over the range or the design
  • Loyalty goes to the brand, not to you
Your brand with Edulcodiet
  • Higher margin, and you set the price
  • An exclusive product in your channel
  • Formula, format and design tailored to you
  • Customers come back to you to restock
Private label sweetener packing line
06Labelling

Labelling private label sweeteners in the EU

The label of a table-top sweetener must comply with Regulation (EU) 1169/2011 on food information and Regulation (EC) 1333/2008 on food additives. We help you make sure yours is compliant:

  1. Correct name of the food: “table-top sweetener based on…”.
  2. Ingredients, with additives listed by name or E number.
  3. Nutrition information and sweetness equivalence.
  4. Polyol warning: “excessive consumption may produce laxative effects”.
  5. Batch number, best before date and details of the brand owner.

If you export, we adapt the label to each country’s language.

Private label customers
We launched three products under our own brand and they helped us with the labelling and the technical design of the doypack. Today it is the fastest-selling line in the aisle.
Marta RoviraPurchasing · Supermercats Costa Daurada
We were looking for a private label sweeteners supplier in Europe for export. The erythritol and monk fruit blend sells very well in store.
Jorge AlcántaraSales Director · Iberfood Distribución
The sachets with our logo are now part of the experience in our cafés. Punctual restocking and consistent quality.
Laura SanzOperations · Grupo Cafés del Mediterráneo
07Frequently asked questions

Top questions about private label sweeteners

Who makes private label sweeteners for Canadian brands?

Edulcodiet manufactures private label sweeteners at its plant in Perafort (Tarragona), Spain. We develop the formula, pack it with your design and deliver to supermarkets, distributors, the hospitality sector and online brands across Europe. See our full range in our guide to wholesale sweetener supplier.

How do I choose a private label sweeteners supplier?

Check five points: the supplier manufactures and packs in its own plant, can develop custom formulas, works with several formats (sachets, sticks, doypacks, jars and bulk), provides full technical documentation and knows EU labelling rules. Edulcodiet meets all five.

What does private label sweetener mean?

A private label sweetener is a white label or own-brand sweetener: it is made by a specialist manufacturer and sold under another company’s brand. It is also called a white label sweetener, or an OEM sweetener when the formula is made to the customer’s specifications.

How do I start my own sweetener brand?

Define your channel and your customer, choose the base sweetener (erythritol, stevia, monk fruit or date), pick the format, design the packaging and approve the label. We support you through all six steps and manufacture the product. If you want something unique, start with an exclusive formula.

Is selling own-brand sweeteners profitable?

It usually is: with your own brand you do not pay for someone else’s, which leaves a higher margin per unit, and an exclusive product builds customer loyalty. Final profitability depends on the format, the volume and your selling price, which is why we prepare every proposal using your figures.

Do you make private label stevia?

Yes. We prepare stevia blends for your brand in sachets, sticks and jars. It delivers a lot of sweetness per serving and is very popular in the hospitality sector and in health food stores.

Can I sell erythritol under my own brand?

Yes. Erythritol is the base of our Plus and Gold blends, and we also distribute it in bulk. If you are interested in the industrial format, see wholesale erythritol and our guide for choosing an erythritol distributor.

Do you offer private label monk fruit sweetener?

Yes. We make blends with monk fruit extract for premium, keto or no-added-sugar lines, in doypacks or jars.

Which natural sweetener is best for a private label brand?

It depends on the channel: erythritol works as a sugar substitute for the mass market, stevia gives a lot of sweetness from a small dose, monk fruit positions the brand as premium and date appeals to shoppers looking for recognisable ingredients. Many brands start with two complementary products.

Which private label sweetener is best for baking?

Our erythritol-based blends and our date sugar blend hold up well in baking. For bakeries and manufacturers we have specific blends; we explain this in custom formulas for the food industry.

Do you make private label keto sweetener?

Yes. Erythritol blends with stevia or monk fruit are the most popular with keto and low-carb brands, because they contain no added sugars.

Do you make custom sweetener sachets with a logo?

Yes. We manufacture single-serve sachets and sticks with your logo for cafés, hotels, restaurants and caterers. Find out more in sweeteners for HORECA and in hospitality sweetener.

What packaging options are there for a private label sweetener?

Single-dose sachets, sticks, zip-lock doypacks, bottles and jars, and 20 and 25 kg sacks or big bags for industrial use. We recommend the format based on where you will be selling.

Who designs the packaging for my sweetener?

The brand design is yours or your agency’s. We provide the technical packaging templates and check the final artwork so that it prints correctly and complies with the regulations.

Do you supply private label sweeteners to supermarkets?

Yes. It is one of our main channels: products in doypacks and jars for the sugar and health food aisles. We explain more in sweeteners for retail and distribution.

What is the minimum order for a private label sweetener?

It depends on the format and on whether you use a standard or an exclusive formula. With standard formulas you can start with smaller quantities. Ask us for a proposal with your volumes and we will give you the exact minimum per product.

How much does it cost to make a sweetener under my own brand?

The unit price depends on the formula, the format, the packaging material and the volume. You do not need to invest in a plant or machinery. We send you a firm proposal with prices per product.

How long does it take to launch a private label sweetener?

With an existing formula and your design ready, the lead time is much shorter than with a custom formula. Our proposal includes a timeline with dates for samples, final artwork approval and production.

Can I get samples before placing an order?

Yes. We send you samples of the formulas so you can test them in coffee, baking or whatever use you have in mind before confirming the order.

Can I sell your brand if I don’t want to create my own?

Yes. If you prefer not to create a brand, you can distribute our DulciLight brand. We explain how in Retail and distribution.

Which regulations must a private label sweetener comply with?

In the EU, Regulation (EU) 1169/2011 on food information and Regulation (EC) 1333/2008 on additives. The label must include the name of the food, ingredients, nutrition information, mandatory warnings, batch number and the details of the brand owner.

Do I need a food registration to sell a sweetener under my own brand?

The manufacturer, Edulcodiet, holds its own registrations. The company whose brand appears on the label is listed as the responsible party and, depending on its activity, may need its own registration. We advise you on each case before the product is launched.

Can I export my private label sweetener to other countries?

Yes. We adapt the label to each country’s language and provide the technical documentation your importer or customer requires. We work with customers across Europe.

What technical documentation do you provide with the product?

Technical data sheet, product specification, allergen information and any quality documentation your quality department or your customer requires.

We couldn’t find that question. Write to us and we will answer.

Get started today

Shall we launch your sweetener brand?

Tell us your channel, the formats you are interested in and your approximate volume. We will send you a no-obligation proposal with products, quantities and lead times.

Get my proposal

Or call us at +34 977 61 59 29 · contact@edulcodiet.com

Warehouse with pallets of private label sweetener ready to ship

Your sweetener brand starts here

Tell us your channel, formats and approximate volume. We will reply with a tailored proposal.

Sial Paris Stand Edulcodiet. Industrial sweetener